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    Archived pages: 145 . Archive date: 2014-10.

  • Title: Marketing & Web Design Agency in Lincoln, Lincolnshire | The Energy Cell
    Descriptive info: .. Home.. About.. Services.. Portfolio.. Blog.. Contact.. Discuss your next project with us.. +44 (0)1522 518 100.. hello@energycell.. co.. uk.. Energy Cell.. the.. energy.. cell.. Raising the bar.. Discover how we help raise the profile of the historic city of Lincoln.. Web Showcase: Visit Lincoln.. Beauty meets functionality.. Enterprise level eCommerce for one of this year's most desirable beauty brands.. Web Showcase: Cloud Nine.. A selection of our clients.. An.. integrated marketing agency.. providing.. web design in Lincoln.. and.. marketing services.. throughout the UK and around the world….. We work with the most ambitious brands and leading businesses helping to deliver integrated sales and marketing campaigns using our unique blend of creativity and technology expertise.. With a broad range  ...   Perfectionists in print.. Our Services.. The Energy Cell team are knowledgeable, creative, passionate and offer an exceptionally high quality service.. Emma Tatlow, Visit Lincoln.. They deliver to the highest standards - even with tight deadlines and multiple briefs across a variety of media.. Marketing Director, Kafevend.. It's all about connecting.. Connect to your audience and.. allow them to connect with you.. Web Design.. Share this on:.. Facebook.. Twitter.. Google+.. Pinterest.. LinkedIn.. Talk to Us +44 (0)1522 518 100.. The Energy Cell.. 4th Floor, The Terrace.. Grantham Street.. Lincoln, Lincolnshire.. LN2 1BD.. United Kingdom.. Connect with Us.. From Twitter.. Tweets by @theenergycell.. Copyright Energy Cell Ltd 2013 - 2014.. Cookie Policy.. Privacy Policy.. Terms & Conditions.. Jobs & Recruitment.. Contacting Us..

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  • Title: Website Design and Marketing Services in Lincoln, Lincolnshire | The Energy Cell
    Descriptive info: We use creativity technology to.. solve challenges, engineer solutions fulfil aspirations.. Creative Talent.. Technology Expertise.. Media Management.. Business Consulting.. Marketing Media.. Project Management.. Measurement Analysis.. Masters of digital.. We bring our results driven culture to every project, a passionate team with a unique blend of creative talent and cutting edge digital expertise, combined with real world business and functional design experience.. We push you with a wealth of experience gained in commercial brand environments and service sectors.. See Our Services.. We work with the most.. ambitious businesses.. Based in Lincoln, UK we have built an enviable reputation around the world for guiding our clients to reach their potential.. Expect us deliver to the highest standards, to develop plans that go somewhere and to generate activity that's not just easy to remember.. but difficult to forget.. Dedicated.. Always going that.. extra mile.. Dedicating all of our talent and tenacity to help our clients achieve their goals comes as standard.. We never settle for less than the best - and we make sure our clients never have to either.. We build strong relationships to fuel progress.. Working closely with our clients and understanding their audiences.. See Our Portfolio.. A fantastic service from the very early proposal and ideas stages to  ...   is a hugely valuable asset to the city.. The stylish design, easy navigation and well presented content really is working to sell Lincoln and all it has to offer.. And importantly the site generates good quality traffic.. Their approach of really understanding our goals before starting out on a project and the attention to details mean the end results work - and always look great.. Emma Tatlow, Partnership Manager, Visit Lincoln.. Newell Rubbermaid have worked with The Energy Cell for a number of years.. Their professional attitude, ability to work to tight deadlines and production of innovative and exciting designs with great interactive functionality has resulted in Berol continuing a professional relationship with The Energy Cell for the last 4 years.. I would recommend using The Energy Cell if you’re looking for a professional organisation with excellent creative, design and build capabilities.. Claire Dudley, Marketing Manager, Newell Rubbermaid.. If you’d like to discuss a project,.. or share some ideas, call us on 01522 518 100, or by email, twitter or carrier pigeon - whatever works for you.. Or join us for coffee and cake in Lincoln.. you’ll love one of the best views in the city.. Discuss your project with us.. enquiries@energycell.. Need action or advice?.. Web, Print, Marketing..

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  • Title: Web Design and Marketing Services in Lincoln | Online Marketing and Graphic Design | The Energy Cell Lincoln
    Descriptive info: Online.. Print.. Marketing.. We help businesses to grow and become stronger with a wide variety of creative and technology services.. We deliver beautifully crafted online and offline activity to drive real results for ambitious regional players, fresh start ups, global b2b giants and exceptional consumer brands.. Talk to us when you need action, or advice.. We help to make the right decisions about the best channels, and have the capability to deliver it - making marketing and technology budgets work hard for maximum effect.. We're.. Web Specialists.. It’s all about making connections.. Connecting with the audience, using the right message and the best technology.. Making sure they connect with you whenever, wherever, however they want to.. Mobile & Responsive.. Website Design and Online Creative.. Discover how our design team are driven by outstanding visual experiences and intuitive functional standards.. eCommerce Solutions.. We use the latest proven tools & technologies..  ...   and communications have evolved,.. printed media is an essential part of our mix.. We offer the complete package and support digital and online channels with the same passion for perfection.. Direct Mail.. Events.. Advertising.. Marketing Collateral & Corporate Literature.. We believe consistency breeds confidence, expertly supporting digital channels with first class printed media.. Our printed media.. buying power.. means our clients.. save on costs.. View.. Our Print.. Gallery.. Custom Print.. Corporate Identity.. Promotions.. Sales.. Marketing Support.. We deliver a truly integrated service across digital and traditional channels.. Our in-house team draw upon a wealth of talent and experience to bring all of the essential components together.. Creative Development.. Copy Writing.. Photography.. Video & 3D.. Trade Sales Tools.. Research.. Consulting.. Executive Training.. Our client base has developed across a range of sectors in the UK and around the world.. View All.. Web Print.. Projects.. Examples of our work.. Showcase.. and Gallery..

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  • Title: Web Design and Marketing Portfolio | Showcase and Media Gallery of Lincoln Agency | The Energy Cell
    Descriptive info: Website Showcase.. CLOUD NINE.. Digital makeover for the.. award-winning beauty brand.. View Showcase.. Visit Lincoln.. Web design and development.. for the historic city of Lincoln.. Bridge Mcfarland.. Corporate web design.. and online marketing.. HH Global.. B2B corporate website to support.. global lead generation activity.. Design & Marketing Gallery.. Website Design.. Print and Offline.. Video and Animation.. Bridge McFarland.. A selection of the people we work with..

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  • Title: Contact Details for Lincolnshire based Website and Marketing Agency | The Energy Cell
    Descriptive info: Ready to talk?.. Great.. Call or email:.. Or send us a message:.. Thank you for contacting us.. We will be in touch with you very soon.. Nature of enquiry.. Web and online marketing.. Print and marketing.. Graphics and video.. Business consulting, analysis and measurement.. Executive training.. The complete package.. Recruitment.. We'll always reply to you as quickly as possible..

    Original link path: /lincoln-design-studio-contact.php
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  • Title: Visit Lincoln website design and web content management system by Lincoln marketing agency | The Energy Cell
    Descriptive info: Brief.. A new website to allow more people to enjoy our.. must-see historic city.. The.. Visit Lincoln Partnership.. aims to raise the profile of Lincoln as a place to live, work, visit and invest.. With a compelling leisure product offer, the historic city of Lincoln boasts one of Europe's finest gothic Cathedrals, a vibrant waterfront and a strong retail sector, so there was a huge opportunity to build awareness outside the region.. It was essential to get it right first time.. Out-of-the-box solutions just wouldn’t cut it - we needed to create a completely new online platform to suit Lincoln’s needs and unique offering.. With passionate teams of people with ambitious goals around the table,.. our team.. worked from the ground up to build an online strategy and specification to deliver the custom functionality that could best exhibit the local highlights and show people exactly what they're missing.. Website traffic increased by over 500% in the first year alone - and it’s still growing.. Emma Tatlow, Visit Lincoln Partnership.. Strategy and Process.. Build an online legacy.. to last long into the future.. The aim of this project was clear from the start.. Raise the profile of Lincoln as a choice British destination.. Our first step - research.. Focussed on design, functionality and user experience, we came up with a whole host of ideas which we rolled in to a full visual prototype tailored to suit Lincoln’s individual needs.. Our technical development team then brought the designs to life with a website built to the highest web standards and powered by a robust, flexible content management system.. The final result - a versatile platform to hand back to the city.. To store and structure information, to connect with audiences and with the ability to easily add on and integrate functionality as the city and website grow together.. VisitLincoln.. com is the new online face and voice of Lincoln - and looking at the data so far, it’s doing a pretty fantastic job.. Design.. It’s all about.. user experience.. We worked with stakeholders to design a polished user experience and make life as easy as possible for the visitor to find exactly what they need.. We took the brand to another level, making it accessible to a wider  ...   longer breaks, you can find your feet in the city before you even arrive.. Events.. Calendar.. One of the most popular sections of the site for locals and tourists alike, the What’s On events section keeps you easily updated with all the latest happenings in the city - including festivals, shows, markets, tours and more.. For Local Businesses Places to Study.. Advertising.. Platform.. All local businesses have the opportunity to invest in different levels of listing from basic to featured - offering greater functionality and visibility.. The site also contains a module which manages and monitors advertising space throughout the site.. Online.. Resource.. The content management platform delivers huge control and flexibility over business listings and structure, greater control to update galleries, offers, menus and vital contact information for everything that goes on in the city.. Conversation.. Starter.. Greater awareness of the city means greater opportunities for local business.. With a high volumes of shares, tweets and pins, the social aspects of the site are booming - it’s all about giving something worthy of getting people talking.. For the Visit Lincoln Partnership.. Awareness.. Booster.. A fully SEO-optimised website performs fantastically in the SERPs, the site tops the polls for most of the key search terms, giving Visit Lincoln the edge as the official no 1 tourism site for the city.. E-commerce Ticketing.. Solution.. With integrated ticketing modules and management tools for events, attractions and tours, plus an online souvenir shop, the site can generate lots of revenue for the city and quickly becoming people’s go-to destination for their ticket purchases.. Sales & Marketing.. Tool.. The key focus from the start was to create a tool, a call to action which could join up and convert marketing activities.. The site is a fantastic communication portal between the city and businesses, press, tourists and locals.. We also support Visit Lincoln with printed materials, signage and branding.. From it’s historic roots, Lincoln has come a long way to embrace cutting-edge technology and attract tourists and talent.. We're already seeing the growth.. And there's lots planned to build on the success of the website that’s helping make it all happen.. Welcome to Lincoln.. Want to talk to us?.. Call +44 (0)1522 518 100.. Next website showcase.. Bridge McFarland.. Corporate Website..

    Original link path: /visit-lincoln-website-and-ecommerce-solution.php
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  • Title: eCommerce website for Award Winning Beauty Brand by Lincoln based design agency | The Energy Cell
    Descriptive info: The Cloud Nine eCommerce Brief.. Digital makeover.. for an award-winning.. premium.. beauty brand.. Meet Cloud Nine Hair.. Favoured by stylists and celebrities, these new ‘altogether kinder styling’ tools from the original team behind GHD put the ‘style’ back into hairstyling.. Stylish and innovative, Cloud Nine’s range of fantastic products easily gained popularity amongst professional salons and had a huge opportunity to make their mark in an ever growing consumer marketplace.. They needed a new eCommerce website to help persuade the public these new tools were worth the premium price tag.. Our friends at.. brandthing.. were tasked to develop a new brand strategy and delivered a beautiful visual identity that is instantly recognisable and unique.. It was then our job to take the brand into the digital arena - with a multi-platform enterprise level eCommerce solution, as highly polished and intuitive as the new branding.. There’s a huge buzz Cloud Nine around the world.. It’s one of the fastest growing and most desirable hair styling brands in the business.. The website was designed to support the powerful global brand strategy, with international sites in place in Germany and others in the pipeline.. You guys rock! We've never worked with an agency that make life so easy for us! I'd recommend you to anyone.. Nicki Milner, New Media Director at Cloud Nine.. Strategy.. Sophisticated.. design & technology.. Cloud Nine needed this site to have the wow-factor.. They had the brand, now they  ...   Hair, Love Your Hair’ tool - custom built to allow consumers to discover their personal Hair Type and access tailored information and tips to be kinder to their hair.. Design and Experience.. Style.. with substance.. Working with such beautiful brand assets in a sector where expectations are very high, it was important that this site not only looked fantastic on all devices - but also worked like a dream, a single stumble in the customer journey would be unacceptable.. Enhanced by gorgeous branding and photography, we kept the site’s colour palette limited, neutral and feminine to complement the brand and keep the visitor’s focus on the content.. Goals.. Connect Cloud Nine products and values with the consumer.. Cloud Nine’s brief wasn’t just to sell more product online.. It was all about engaging with consumers, changing mindsets to use styling tools effectively whilst minimising damage to hair.. Starting a.. hair revolution.. takes plenty of digital firepower.. Of course, social activity was a large part of the brand plan.. So two-way social channel activity and sharing was a major factor, news & tips and testimonials are all featured heavily throughout the site to build trust and confidence.. getting people on board with the idea that healthy hair is beautiful hair - and Cloud Nine is at the forefront of delivering tools and accessories that can help you achieve this.. Mobile Responsive Technology.. See our next web showcase.. Visit Lincoln.. Enterprise web platform..

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  • Title: Corporate Website Design Showcase for Bridge McFarland in Lincoln | The Energy Cell
    Descriptive info: A leading local law firm who.. share our passion for.. exceptional client service.. With roots tracing back to 1851, Bridge McFarland’s collective expertise in law and client service spans well over a century.. Over the years, the firm’s uncompromising belief in quality client care has lead to multiple office formations and recognition as one of the largest, most successful law firms in the Lincolnshire, Humber and South / East Yorkshire regions.. Today, in the age of digital innovation, being within easy reach of your clients means employing all available channels - to deliver information, intelligently.. Bridge McFarland recognised the need for a new user-friendly platform to engage clients and reach out to new audiences.. The core objective? Online business growth.. And so The Energy Cell team were invited to perform a digital makeover.. Combining creative and technical expertise, we strategised, devised and visualised a future-proof digital portal that can grow as fast as the business.. The evidence speaks for itself.. Ever increasing engagement and awareness, a growth in clients and new service-specific mini-sites in development - an open-and-shut sucess.. "The team were a huge help to us.. ".. “A fantastic service from the very early proposal and ideas stages.. ”.. Helen Powers, Bridge McFarland.. Simplicity with.. flair.. The main aim here was simple - or rather, simplicity.. The new website needed to be incredibly easy to use, both for end users to discover services and the Bridge McFarland team responsible for keeping the site up to date.. The key to this - dynamically presented content.. Every page in the site gives the user access to all the details they could want,  ...   B2C divisions of law, so both sections command a distinct yet overall united identity.. Each black & white photographic shot, carefully selected to represent it’s respective area, aims to promote a positive, premium image.. We all know it’s a competitve market - cliichés just won’t cut the mustard.. Trial.. New ideas.. Law is a specialist area, but something we all need a little help with from time to time.. That’s why we came up with some engaging ways to present information, including custom Moving House Fees and Compensation Calculators, plus a brand new Start a Will Online feature.. Evidence:.. Grow Trust.. Bridge McFarland aren’t a faceless organisation.. Their team are experienced and friendly - which is why the new site lets you find your lawyer and learn a bit about them, even before you call.. All backed up with strong client testimonials and accreditations.. Appeal.. to audiences.. Our focus from the outset - make life easy for the user.. We abandoned the legal jargon and engineered in features to make the steps between entry and contact as smooth as possible.. A few examples: rollover ‘help’ explanations, QR code contact information and dynamically presented FAQs.. Mobile.. Responding.. to a changing world.. Fully responsive to adapt to mobile and tablet devices.. , the website maximises the opportunities for people to get in touch - information on the go.. The final verdict?.. Simple isn’t easy.. Plenty of groundwork and hard graft from the team, add those little extras, all to make the experience as smooth as possible.. No gimmicks, no radical design -.. simplicity, beautifully engineered.. Our next project.. HH Global.. View Case Study..

    Original link path: /corporate-website-design-for-bridge-mcfarland.php
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  • Title: Corporate website design showcase by Lincoln design agency for global marketing services brand | The Energy Cell
    Descriptive info: Print procurement leader.. conquering.. marketing services.. across the globe.. HH Global are a global marketing services group specialising in the execution of print, digital and retail media.. With an enviable client portfolio and talented teams working everywhere from Wakefield to Warsaw, and Toronto to Tokyo, HH Global are connecting up the dots with an international network than can reach the far corners of the Earth.. Taking over the world doesn’t happen overnight.. The best way to connect with a mutli-national audience? Online.. Become a big fish in a limitless pond? Strategy.. Step 1.. Creative branding specialists.. deliver an striking new identity - so strong that once you’ve seen it, it’s hard to forget.. Step 2.. New corporate website.. We took the brief, absorbed the brand, then designed and built a new solution to drive new client relationships and attract talented marketing superstars into the fold.. Rework.. Redesign.. Relaunch.. In partnership with.. “they really listen to what we want to achieve and always easy to deal with.. Kate Moore, HH Global.. Interactive and.. high impact.. On average, you’ve got less than a minute from landing on your site  ...   note the enviable slideshow of successful clients.. Without having to lift a finger.. Still not sold? The rest of the site maintains the same momentum.. Time to get in touch.. It’s as easy in Beijing as in Bradford.. Just fill in a form or navigate our unique Locations section to find the contact details you’re looking for, anywhere in the world.. Fantastic brands.. deserve the.. finest web design.. The website not only needed to do the brand justice online, but offer a fantastic user experience.. There’s nothing flimsy about this site.. Everything is solid, chunky, obvious.. Colour-coded sections for Print, Retail and Digital.. Big buttons.. One-of-a-kind stylised interactive country selector.. Linked into with individual people profiles.. No chance you’ll blink and miss the key messages.. Design as big as the ideas.. To make a site that works hard takes a lot of hard work.. Kick-starting the sales process online means having a dynamic platform, engaging enough to convert a maybe to a yes.. To showcase how working with HH Global is a truly multi-national experience.. And the story’s not over yet.. Next stop, the universe.. Cloud Nine..

    Original link path: /b2b-content-management-website-hh-global.php
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  • Title: Web Design in Lincolnshire | Online Marketing experts based in Lincoln
    Descriptive info: Web Services.. Tick-tock.. With only 5 seconds to keep a new visitor on your website.. We can make sure your visitors not only stay, but also turn into customers.. Strategy & Consulting.. Online business consulting.. Website planning.. Online marketing strategy.. Campaign engineering.. Design & Development.. Creative & branding.. Website development.. eCommerce websites.. Custom web applications.. Online Marketing.. Search optimisation.. Paid advertising.. Conversion optimisation.. Email marketing.. Mobile Development.. Responsive websites.. Mobile applications.. Mobile site design.. Device optimisation.. Web design experts in Lincoln.. Start getting better results.. Call 01522 518 100 or.. Contact Us.. Cultivating growth.. in the digital world.. Unfortunately there’s no magic formula.. Getting results online starts with hard work and experience.. It’s about making the right choices, using clever creative with the right technology is essential for your online actvities to yeild the greatest results.. Taking opportunities and.. turning them into much more.. Trusted to drive real results and ROI, we use a wealth of experience and insight across digital channels in B2B and B2C sectors, making sure our clients get the most from every single online opportunity.. We know what to do.. not just what ‘might’ work!.. Portfolio Gallery.. Making your website strategy count.. Balancing the needs of your audience and the needs of.. your business is crucial to delivering success.. We’ve perfected the skill and mastered this balance.. To be successful online, we start by understanding the fundamental pillars  ...   trust you as a reputable company they’re unlikely to do business with you.. It may be obvious, but building trust comes in many forms, from professional-looking user centred website design, use of original imagery and 3rd party validation to name just a few.. Our interface design team and online marketers know what works and what doesn’t - so when it comes creating a the ideal online user experience, we are the people to help do it.. Consistency.. From consistency comes conversion.. When the messaging on your website isn’t matched by the expectations set by your advertising, or it does not fulfill the needs of your potential customers - you might be in trouble.. Missing this can result in poor understanding of your offering with high bounce rates and a low ROI from your marketing efforts, even offline.. Our experts analyse your customer base and prospect spectrum, then develop integrated online sales strategies with detailed considerations of these needs, crafting messaging and creative mechanics for your website.. Quality.. Flexibility, reliability and scalability.. Far too often, website developers can take shortcuts and those that suffer are your website visitors and your business.. That is not us.. Avoiding slow page load time, browsers or mobile device incompatibility and broken pages lead to prospects leaving your site.. Our strict design and development standards make websites compatible, fast, set up for search, conversion optimisation and commercial scalability..

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  • Title: Website and Marketing Blog | The Energy Cell
    Descriptive info: Welcome to our blog.. 21.. Mar.. 2014.. Now Recruiting: Search Marketing Executive in Lincoln.. In:.. Jobs.. Due to our ongoing expansion into multiple markets and sectors, we are opening a new role in our digital marketing team in Lincoln.. £20-25,000 Salary (DoE) + Bonus + Benefits.. We are looking for someone with a passion for all things digital and an ambition to succeed in competitive environment.. The Search Marketing Executive will be responsible for increasing traffic and conversion to a number of client’s websites through improving Paid Search and SEO tactics.. Read the rest of this entry.. 20.. Feb.. New 3D Animation for Product Video.. Creativity.. Inspiration.. Web design.. We use a wide variety of technology and media to help our clients tell their stories.. Here s one of our latest B2B product marketing videos produced for a client over the last few months.. Everything you see is meticulously storyboarded, scripted, modelled and animated to deliver this high end result.. A series of these videos are being delivered and used online, in presentations, on iOS toolkits and much more.. 19.. Dec.. 2013.. Making the most of your online activity?.. Communication.. The positive stream of online media choices and the ever increasing willingness for people to adopt them means that, for businesses to be a success online they need to create a different kind of relationship with their customers and then manage carefully nature it.. As consumers and decision makers we receive our information online, process it and are continually influenced by the Internet, social-networking sites, mobile phones and much more.. Despite the technological advances in most of our lives, each designed to make our lives simpler most people use the same logic to make their online decisions as they do offline ones.. We all understand how the average online decision maker has more information at their finger tips than ever before with more products, businesses and brands to choose from.. But it s choice that many businesses still struggle to get to grips with your customers choose who they are interested in, they choose the products they buy, the brands they become loyal to and businesses they deal with.. 2.. Nov.. Conversion Optimisation: The Key to Creating Customers.. Following our previous blog post on.. Search Engine Optimisation.. here’s an outline from The Energy Cell into some of the basic principles of.. conversion optimisation.. another important element of online marketing strategy.. As well as investing efforts to help improve the quantity and quality of traffic coming to your site, another hurdle is to.. convert.. these visitors into paying customers.. A good conversion rate may be relative from business to business, but to make sure you are getting the most from your website, you need to carefully evaluate exactly what your site is saying and the ways in which it is saying it.. Once you have clearly established what it is you need your website to do and the.. action.. you wish your visitors to take, (whether this is online sales or lead generation) your site should be optimised to achieve these goals through both.. design functionality.. and the.. content.. Here at The Energy Cell, our websites are always designed to the highest standards, using a combination of experience and science to create sites based upon a fundamental principle for success.. ease of use.. A good website should never waste your visitors’ time by making them think too hard your.. calls to action.. should be clear and consistent, swiftly directing users to where they want to be and making the checkout process or action as.. quick.. and easy as possible, to convert the sale and reduce the chance of them looking elsewhere.. The power of high.. quality design.. should also not be undermined: sites that not only look  ...   adjustments to your site to boost conversion rates can often be a case of trial and error: try out new ideas and be prepared to admit mistakes if the outcomes aren’t as you hoped.. These are merely some of the fundamental principles of conversion optimisation: as with all areas of web design and marketing, there is no substitute for professional knowledge and expertise, so for more information about our services just get in.. contact.. and our team can help!.. 28.. Oct.. Writing for the Web: Tips for Aspiring Copywriters.. Copywriting.. Copywriting for the web isn t as simple as putting words on a page.. In fact, it s not really about writing at all.. Poetry has its place but it’s not on your homepage.. Writing web content is all about.. effective communication.. Compelling your audience to believe in your products and services.. Motivating them to take action.. It’s a skilled art.. Engaging prospects on the web is much harder than traditional print media: people tend to only.. skim read.. words on the screen and with so much competition for their attention,.. precise language.. is the only way to capture interest.. So, if you’ve been assigned the task of writing for the web, here are some simple tips that could help you optimise your writing and.. boost.. conversion.. rates.. ….. Keep it to the point.. That doesn’t necessarily mean keep it short.. Your audience requires sufficient detail to make an informed decision, whether that’s 50 words or 500.. It means keep concise; every sentence should have a purpose.. There’s no room for endless waffle or jargon-filled passages requiring a dictionary to decipher them – which leads to our next point….. Don’t make your audience think.. Clever word play and flowery description may leave us with a glow of pride in our own intellectual efforts… but your audience might not be quite so impressed if they have to work out what it is your actually selling.. Keep it simple!.. Focus on the benefits.. So the Widget3000 is now 50% lighter with Bluetooth capability… so what? What’s the positive effect this brand-new or exclusive feature will have on your audience? If your product or service could save them time, save them money… make sure you tell them!.. THIS IS WHY YOU SHOULD BUY OUR PRODUCTS AND SERVICES.. Your headline: it needs to be a succinct and powerful motivator explaining what you do and why they should buy from you.. So whilst we aren’t all gifted writers, if you want your audience to read the body of your text you need to make sure it’s right.. Finally….. Remember who you’re talking to.. Imagine yourself in the shoes of your prospect.. How do you want to be spoken to? What kind of personality do you expect the company to have? Although you need to make sure you take.. SEO.. into account, text should be written with the end reader in mind.. Always check the balance of text is focused on ‘you’… not ‘we’.. With professional copy, every word of every sentence is specially selected, scrutinised and tested – so you can guarantee even the shortest, simplest and most unassuming piece has been carefully crafted to fulfill set.. objectives.. Here at The Energy Cell, our professional copywriters know exactly what it takes to create strong, memorable and unambiguous content… so for a chat about how we could help you, just.. get in touch.. !.. In the meantime, keep an eye out for more blogs on all things design and marketing… and don’t worry, we’ll keep our attempts at poetry strictly offline!.. Older Entries.. Categories.. (2).. Branding.. (1).. (4).. (11).. (15).. (22).. (3).. Legal Issues.. Local Projects.. Organisation.. Press Releases.. (10).. Seminars.. Stuff Nonsense.. Tech/Geek Zone.. (17).. Website of the Week.. (12).. Recent Posts..

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